Project Development

definition: the process of planning and allocating resources to fully develop a project or product from concept to go-live. 

If your business is considering developing new projects, but does not have the in-house resources or expertise to develop and implement the initiative, we can work with you to build the project and deliver on your behalf.

Case Studies

We have worked with Scottish Golf in 2022 and 2023 to deliver bespoke sales and marketing support for clubs. 88 clubs successfully applied for the fund and have benefitted from one-to-one meetings, a bespoke comprehensive sales and marketing strategy and signposting to service providers. The support includes brand development, positioning and messaging, asset development (film and imagery), customer experience, website user journey, digital marketing and engaging with the travel trade.

In July 2023, we completed a 15-month project with the R&A. The project saw us deliver sales and marketing support to increase revenues at the R&A World Golf Museum across the galleries, retail and Niblick Restaurant. The project included development of a 12-month multi-channel strategy that incorporated brand, customer segmentation analysis, B2B and B2C product development, digital asset development (film and imagery) and media planning and activation.

Platform 77