noun: a marketing technique consisting of a mutually benefical association between a company or companies (sponsor) and an owner of assets (sponsee)
Sponsorship can offer a highly effective way of showcasing your company and products through alignment of your brand with beneficial properties. We have experience of working on both the client and rights holder side of the partnership, meaning we are perfectly placed to help maximise the value of your relationship.
Our Services
Sourcing:
Finding the partner that provides your organisation with sponsorship opportunities that fit your brand perfectly.
Negotiation:
Ensuring the contract includes the assets and opportunities your organization values the most.
Planning:
Building a cohesive plan, from branding and communications to staff incentives and hospitality.
Activation:
Maximizing value and bringing your sponsorship to life using our experience and creativity.
Collateral:
Utilise sponsorship assets to maximize the impact of your branding across multiple channels.
Case Study
We have extensive experience of negotiating, implementing and managing sponsorship properties, including those owned by the European Tour and St Andrews Links Trust.